Product Quality Perception and Customer Loyalty

Customer Loyalty and Supplier Strategies for Quality Competition I: Customer Loyalty

We develop a model of the effect of service quality on customer loyalty. The model is designed to be roughly consistent with empirical findings regarding individual choice under uncertainty and yields closed-form expressions for short and long term measures of loyalty. In a companion paper [9] we use the expressions in operational models that are intended to help suppliers better understand how...

Customer Loyalty

The purpose of the research is to find out the impact of economic recession on customer loyalty to banks in the UK. This aim has been reached using methods of statistical analysis and through investigation of primary and secondary data. The methods of analysis that were implemented in the research included regression and correlation analysis of variance as well as chi-square tests. The data has...

Customer Loyalty

Can Service Quality, Trust, and Customer Satisfaction Engender Customers Loyalty?

This research has proposed a conceptual framework to investigate the effects of customers’ perceived service quality, trust, and customer satisfaction on customer loyalty. To test the conceptual framework, structural equation modeling (SEM) has been used to analyze the data collected from 304 customers of a major private telecommunication company operating in Bangladesh. The results of the stud...

Manage Customer Loyalty and Profitability